Running a company is one thing, however, getting marketing right, is another. If your company is like most others, then you have a designated marketing department. This marketing department may be further segmented into a group that focuses on traditional marketing and another that does digital marketing. In the event that your company is now getting into digital marketing, then you may be in the process of getting appropriate social media training Toronto. In this article, we will take a closer look at some of the aspects of social media that you should be focusing on and how to properly use digital marketing to propel your company forward.
Firstly, you will need training that is geared towards the most popular social media platforms that currently exist. These platforms are Facebook, Instagram, YouTube, Pinterest, Twitter etc. As a result, your staff will need to know how to properly use each one of these platforms, their individual strengths and weaknesses as well as how to get the maximum reach on each one. They will also need to learn how to post content on each platform simultaneously through the use of specific social media software.
Next, they will need to learn how to create a content marketing strategy. This is basically content that is posted solely on social media such as particular graphics, advertisements, statuses, questions, quizzes, competitions etc. This type of content needs to be properly planned and timed according to the geographic area of your company’s consumers. It will need to take into consideration current events, holidays, occasions as well as the season. Your staff will need to properly plan the content strategy in order for it to have a maximum positive effect on your sales and revenues.
Thirdly, your staff will need to learn how to properly and appropriately respond to questions and comments from the public on your social media pages. This type of training is critical because everything that is posted on your page is a reflection of your company. So, the last thing you would want is an employee that is disrespectful in the comment section. It can become a literal PR mess, so you need to be very careful about what your employees say or don’t say on your company’s social media pages.
Next, they will need to learn how to properly time posts in order to get maximum exposure. They will also need to learn specific copy writing skills in order to engage more people and generate more interest organically. In addition to getting organic traffic, they will also need to learn how to run paid social media ads across the various platforms. Each social media ad platform is different, which can be quite the learning curve.
As you can see, getting social media training Toronto for your staff will take quite a lot of time and money. However, you don’t have to go through such expense and trouble, you can simply hire a social media consulting firm that will completely manage all of your social media needs. One of the best companies that can do so for you is Impetus Consulting – http://www.impetusconsulting.ca, so be sure to give them a call for more details.